Magazine Proposal HW

D&B

Objective:

D&B's objectives are fairly simple but at the same time hard to achieve, D&B magazines what to be the worlds biggest Drum and Bass magazine we want to start of small and want it to become known to the younger generation around London, eventually spreading across England and then hopefully globally and make Drum and Bass one of the more popular music genres.

Concept:

D&B is essentially a drum and bass magazine that we want to produce to show what's happening in the world of Drum and Bass. D&B is not the official name of the magazine and is something I would like to change if given better suggestions. Drum and Bass is currently very much becoming more recognised to the younger generation at the moment and there isn't hardly any magazines on it, after research on the amount of magazines with the genre of Drum and Bass and I could only find one. As a young person myself and going out with friends on the weekend this is the music that gets played and now is very popular for teenagers and young adults at the moment. We want the magazine to be distributed at the beginning of every month rather than weekly this is so we can fill the magazine up with lots of information each month with interviews from the current biggest Drum and Bass stars and the upcoming stars of the genre. The magazines would be on sale in stores for the price of £10 whilst we know it's quite pricey it's a months worth of information and will have posters and other freebies inside or you can buy a yearly subscription for £100 which means it would be cheaper than buying it monthly as these will be our loyal customers. We will have a Spotify account for our customers to subscribe to where we will have a playlist of the newest and best Drum and Bass hits.

The magazine would also receive funds from advertisements, Drum and Bass advertisement would get priority over any other advertisements e.g. event tickets.

Target Audience:

Primarily the magazine will be aimed at people who are currently in to Drum and Bass and want to read about upcoming and current artists the target audience based on age is 16-24 as that is the group of people the genre appeals to more than anyone else.

The second audience the magazine will be aimed at is an audience at any age who is looking for a new genre of music especially if anyone is looking to become a DJ as this genre of music is currently getting jobs at parties and raves.

The third audience the magazine will be aimed at is people who are already fans of dubstep and jungle but don't or haven't listened to Drum and Bass as they are very similar genre of music and they would be new customers to the business.


SORRY IT'S LATE I FORGOT TO PUBLISH