Evaluate research data used by media institutions
Primary- Research that you get on your own, for example personal interviews and surveys. Pros of getting primary research is that you are getting results for yourself and they will be more accurate, a con of primary research is that if you are doing a personal interview there maybe leading questions or biased answers.
Secondary- Research you get from other people, for example the internet. A pro of using secondary research is that it is very quick to get and is a lot less time consuming. A con of secondary research is that results could be from an unreliable source.
Quantitative- Data that is information about quantities; that is, information that can be measured and written down with numbers. Some examples of quantitative data are your height, your shoe size, and the length of your fingernails. A pro of quantitative data is that you can make graphs out of your results so you get a clear reading of results, a con is that the data won't give any detail of peoples opinions
Qualitative- Qualitative data is typically descriptive data and as such is harder to analyse than quantitative data. Qualitative research is useful for studies at the individual level, and to find out, in depth, the ways in which people think or feel (e.g. case studies). Pros of qualitative data is that you get peoples detailed opinions, a con is that you don't get numerical data.
Circulation- The number of people who purchase a print product
You have one good information here Adam!
ReplyDeleteMake sure you conduct your own audience research (primary and secondary) and analyse these methods.