Section 1- Disney V Warp

Compare conglomerate company (Disney) and an independent company (warp)

On October 16th 1923 in Los Angeles Disney was established and Warp films was established 1999 based in Sheffield. Walt Disney was the man who established and owned Disney and Warp films was established by Warp Records founding partners Rob Mitchell and Simon Beckett. It was initially created with financial support NESTA and had a remit to produce a number of short films. Disney own many different companies the obvious one is Pixar, this company creates most of their animated movies, Disney also own Lucas Film, Disney bought this company in 2012 for 4.6 billion of Lucas George. Disney also own ABC and ESPN that are TV programmes in the USA. Warp don't own any other companies as they are a small independent company. Total assets of the Walt Disney Company in the fiscal years 2006 to 2015 (in billion U.S. dollars) This statistic contains data on the total assets of the Walt Disney Company from the fiscal year 2006 to the fiscal year 2015. In 2012, the Walt Disney Company held assets worth a total of 74.9 U.S. dollars.

Section 3- Mise-en-scene

If a writer uses the word 'rose' the reader is free to imagine any of the millions pf roses there are in the world but if a film shows us a rose, all the viewers will see the same rose.

It refers to all the things that are ' put in scene' as well as the way that we are shown them
Tight Framing: Is usually used for close shots
Loose Framing: Usually in longer shots

Film stills:

• The close up shot shows his power
• The lighting used around Daniel Craig is dark and where the light is in the background reflects and shows his facial features
• The gun isn't focused as they want the audience to concentrate on his face
• The shot shows the composure on his face which makes him look like an empowering figure

Three-point lighting is a standard method used in visual media such as theatre, video, film, still photography and computer-generated imagery. By using three separate positions, the photographer can illuminate the shot's subject (such as a person) however desired, while also controlling (or eliminating entirely) the shading and shadows produced by direct lighting.

Fill light a supplementary light used in photography or filming that does not change 

Section 3- Sound

Areas of sound theory

Rhythm: Music, speech and sound effect
Fidelity: The degree of exactness with which something is copied or reproduced.
Parallel Contrapuntal:  When the sound we hear should usually go hand in hand with the image on screen. This is known on Parallel sound. 
Time: Synchronous and Asynchronous sounds
Diegetic and Non-Diegetic Sound: All the sounds u expect to hear/ Things you wouldn't expect to hear
Volume

Section 3- Cinematography Camera Movement

Dolly shot: Tracks are laid on the set to permit a smooth movement of the camera, which can then follow a moving person or object
Tracking shot: A shot taken from a moving vehicle, that follows a moving person and animal
Dollies are used less than they used to be since the invention of steadicam, which gives a smoother and less jerky result than a handheld camera
Reverse tracking: Tracking shots are usually made on a slight angle from the side of the subject; occasionally a following shot will be done from behind
Pan: Following movement on a horizontal axis
Track: The camera moves alongside its subject it's not the same as zooming

Section 3- Cinematography Angles and Shots

Cinematography is the art of photography and camerawork in film making.

Different camera shots and angles:
Low angle: Makes the subject look large and powerful. The camera is below eye level
Point of view: Shows what a character would see. Draws the audience into the action
High angle: Makes the subject look small and powerless. The camera is above eye level, also can see what's going on
Medium shot: Shows no more than half the subject. In the case of a person, for example, shot would be from waist up
Extreme close up: Shows a small part of the subject. In the case of a person, for example, the shot would be justas eye or a smile. It provides a lot of detail
Extreme wide shot: Establishes where the scene is set. Provides a lot of information, but not a lot of detail
Over the shoulder: Frames the shot with another person. Makes the audience feel as if they are watching the action
Wide Shot: Shows all or most of the subject, leaving room in the shot for some background to be included. This shot allows actors room to move around the frame without the camera having to follow the action
Close up: Shows the subject filling most of the shot. Provides a lot of detail, for example, an actor's emotions, but does not provide background information.
Crane Shot: A shot taken by a camera on a crane, a device which resembles a huge mechanical arm
Aerial Shot: Shots taken from a plane or Helicopter
Depth of field: Refers to the extent to which the space represented in focus
Focus: Is the quality- the 'sharpness' of an object it is registered in the image
Shallow focus: The camera focuses on objects, in the foreground, so the background is blurry
Rack (or pull) focus: Focus change from one object to another, by lens movement rather than a cut



Juxtaposed shows two shots from two opposites e.g. high angle to low angle

Section 1: Understanding the ownership models of institutions

Conglomerate: A huge company like Disney has smaller subsidiary companies within it. the walt disney company in America's largest media conglomerate in terms of revenue, with Time Warner, Comcast, 21st century fox, CBS corporation and viacom 

Independent: An independent company is a company that stands by its self, for example Warp and Vertical film, 

Cross Media Ownership: Ownership of multi media companies by a person or corporation

Public Service Broadcaster: Broadcasting media for the benefit of the people

Joint Venture: A business arrangement which two or more parties agree to pool their resources together for the purpose of accomplishing a task

Synergy: When two or more entitles work together for a final outcome that is advantage for all.

Section 3 Understand how meaning is created in Media Products L1

Unit 1 Section 3: Understand how meaning is created in Media Products

M-I-R-A

There are many different ways to approach analysis of a media text. You can use the acronym MIRA to help your basic approach.

M = Media Form: What is this?

The first step in analysis involves naming what you are analysing. Is it a movie poster? The title sequence to a TV drama series? A music video? If it's a newpaper front page, how do you know? Is it advertising or promotion, made by a toy manufacturer or a pop band to promote their product? Is it critical, produced by a magazine, blog or newspaper as commentary on a product? Is it narrative? Does it tell a story in its own right, or does it promote highlights from a longer story (e.g. the trailer for a movie or TV show)? Describe what you are looking at, and say how and why it fits a particular Media Form.

I = Institution: Who Made this?

Your next step is to consider who constructed the text. Was it a big, powerful company with millions of dollars to command, or is it a small, local production, created on a shoestring?

R = Representation: Who or What does this show?

There are people and objects in here - how are they represented in both words and images? Is the representation positive or negative? Is it a stereotype or is it original?

A = Audience: Who is this for?

Every media text is made with someone in mind, whether it's a summer blockbuster movie aimed at all four quadrants, or a niche magazine aimed at Civil War re-enactment enthusiasts. Who do you think the preferred audience is for this text, and how do you think they are expected to interpret it? If it's an ad, will they buy the product? If it's a title sequence, will they keep watching?

http://www.mediaknowall.com/gcse/keyconceptsgcse/keycon.php (Source)

Connotation: The meaning behind something. This can vary between person to person.

Denotation: What something actually is

The areas of textual analysis are sound, camera editing and miss-en-scene.

Unit 1 Media Products and Audiences

Unit 1 Media Products and Audiences

1. Understand the ownership models of Media institutions 
2. Understand how media products are advertised and distributed
3. Understand how meaning is created in media products
4. Understand the target audiences of media products
5. Be able to evaluate research data used by media institutions
6. Be able to evaluate legal,ethical and regulatory issues associated with media products.